TVA, “Toward an Electrified America,” 1934

Published a year after the agency’s founding, this brochure offers an overview of how the TVA promoted electricity consumption in rural areas. The brochure puts a spotlight on the Electric Home and Farm Authority, a division of the TVA that provided financing plans to purchasers of electrical and gas appliances for use at home and work.

What does the brochure tell us about the relationship between the federal government and private electricity consumption? How might a program like the Electric Home and Farm Authority have helped families through the Great Depression? What does the document tell us about gender norms and their relationship to consumption and labor during the 1930s?


Toward an Electrified America. Chatanooga, TN: EHFA, 1934.

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