Time, Magazine Cover “The Big Car: End of the Affair”


After the 1973 OPEC oil embargo and a sharp rise in the cost of oil and gasoline, American automakers began to produce smaller, more fuel-efficient cars. In this 1973 issue, Time magazine proclaimed the end to “big cars” on American roads. How might this have been seen as a significant shift in American culture? 

Citation: 

“The Big Car: End of the Affair,” Time Magazine, December 1973.

Library Item date: 

1973