Time, Magazine Cover “The Big Car: End of the Affair”

After the 1973 OPEC oil embargo and a sharp rise in the cost of oil and gasoline, American automakers began to produce smaller, more fuel-efficient cars. In this 1973 issue, Time magazine proclaimed the end to “big cars” on American roads. How might this have been seen as a significant shift in American culture? 


“The Big Car: End of the Affair,” Time Magazine, December 1973.

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