Rural Electrification Posters, 1930s-1940s (gallery)

  • Rural Electrification Administration, "Light," (1930s)
    Rural Electrification Administration, "Light," (1930s)
  • Rural Electrification Administration, "Now I'm Satisfied," (1930s)
    Rural Electrification Administration, "Now I'm Satisfied," (1930s)
  • Rural Electrification Administration, "Power for Defense," (1940s)
    Rural Electrification Administration, "Power for Defense," (1940s)
  • Rural Electrification Administration, "Rural Industries"
    Rural Electrification Administration, "Rural Industries"

With the passage of the Rural Electrification Act in 1936, the federal government sought to extend the reach of electrical systems into the countryside. The ability to run electrical appliances, including lighting, and to power rural industries had a profound impact on rural communities. In the 1930s and 1940s, the Rural Electrification Administration celebrated these transformations with  a series of promotional posters designed by the artist Lester Beall.

What perspective did the posters express on the importance of electricity and the role of government in providing it? 

The posters are available through the Library of Congress.